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Unlocking Youth-led Activism and Turnout
Objective
Boost youth voter registration and turnout for the Michigan State Democratic Party
Solution
Breakthru to build a youth ambassador program filled with education, rewards and gamification - recruiting thousands of young people.
Youth Feedback
Zachary Ajluni
Student at the University of Michigan
Working with Breakthru has been an impactful and educational experience. We were able to reach hundreds of voters in an attempt to positively contribute to the election of Vice President Kamala Harris and Democrats up and down the ballot.
The Breakthru platform is super fun and easy to use! The missions are quick and to the point, and it feels like a game with parts like crosswords and checking your rank on the leaderboard. Plus, the Blue Crew community makes it even more fun and relatable for Gen Z
Raaga Sirani
Student at the University of Michigan
Content and Engagement
Results
$3.30
$10.00
Voter registrations cost
“Working with Breakthru has truly transformed our approach to youth engagement at the Michigan Democratic Party. They helped us redefine our youth strategy, allowing us to connect with younger voters in a more meaningful way. Through innovative digital campaigns, we’ve seen a significant increase in youth engagement online and built a stronger sense of community among young voters. Perhaps most impressively, they were able to help us drive higher voter registration numbers while reducing overall costs. Their expertise and dedication have been invaluable in advancing our mission.”
Karen Jackie, Michigan Democratic Party
Conclusion
Through its partnership with Breakthru, the Michigan Democratic Party (MDP) unlocked the potential of youth-led activism, significantly improving voter registration and turnout among young voters. The deployment of Breakthru’s Youth Hub not only empowered students to become advocates but also created a self-sustaining network of Youth Ambassadors.

This innovative approach drove a substantial increase in youth engagement and participation in the electoral process while reducing voter registration costs from $10 to $3.30 per registration. By leveraging digital tools and community-driven advocacy, MDP successfully laid the foundation for a more engaged and active generation of voters, showcasing the power of strategic, youth-focused initiatives. and engaging online experience.