Conclusion
Through its partnership with Breakthru, the Michigan Democratic Party (MDP) unlocked the potential of youth-led activism, significantly improving voter registration and turnout among young voters. The deployment of Breakthru’s Youth Hub not only empowered students to become advocates but also created a self-sustaining network of Youth Ambassadors.
This innovative approach drove a substantial increase in youth engagement and participation in the electoral process while reducing voter registration costs from $10 to $3.30 per registration. By leveraging digital tools and community-driven advocacy, MDP successfully laid the foundation for a more engaged and active generation of voters, showcasing the power of strategic, youth-focused initiatives. and engaging online experience.