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#HalfTheStory used Breakthru to drive global digital wellness engagement
Nonprofit / Digital Wellness
October 30, 2025
#HalfTheStory
#HalfTheStory is a nonprofit that empowers young people to build healthier relationships with technology. They run programs and campaigns focused on digital wellness and mental health.
Problem
The organization needed to scale awareness and participation in its digital wellness movement. How could they inspire students to engage in a way that was interactive and sustainable?
Solution
Breakthru provided a platform to gamify digital wellness missions, rewarding students for taking action and spreading the message. This helped #HalfTheStory grow its reach and strengthen its community impact.
Results
1,000+
0
Data Insights Collected
90%+
0
Percentage of ambassadors who completed more than 50% of the missions
150+
0
Youth Ambassadors Recruited
“Breakthru helped us build a movement around digital wellness by engaging young people where they are.”
Ally Phan, Youth Engagement & Social Media Coordinator @ #HalftheStory
Conclusion
By partnering with Breakthru, #HalfTheStory expanded the reach of its digital wellness initiatives and mobilized a passionate community of young people. The platform gave them new ways to engage students in meaningful action, amplify their message, and build momentum around a healthier relationship with technology.