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How Outvote activated thousands of volunteers with Breakthru
OutVote

Outvote is a civic engagement platform that helps campaigns and nonprofits mobilize supporters through relational organizing. OutVote is building a renewed culture of civic engagement in the Gen-Z LGBTQIA+ community.

Problem

Outvote had strong tools for organizing but needed a way to make civic action more appealing to young voters. How could they motivate students to move beyond downloading an app to actually taking action?

Objective
Boost youth voter registration and turnout for the Michigan State Democratic Party
Solution

With Breakthru, Outvote created mission-based campaigns that turned civic engagement into something fun and rewarding. By gamifying outreach, they inspired thousands of students to take part in meaningful political action.

Youth Feedback
Results
150+
0
Youth Ambassadors Recruited
320+
0
Data inishts generated regarding youth political experience, priorities, and goals
5x
1x
Number of friends mobilized to register to vote, per ambassador
“Breakthru allowed us to reach thousands of young people and turn civic engagement into something exciting.”
Alexia Kosloski, Director of Organizing @ OutVote
Content and Engagement
Conclusion

Outvote was able to grow its volunteer base and activate thousands of young voters nationwide. By pairing their technology with Breakthru’s mission-driven engagement model, they demonstrated that civic participation can be both impactful and enjoyable, setting the stage for future campaigns to scale even further.

Results
150+
0
Youth Ambassadors Recruited
“Breakthru allowed us to reach thousands of young people and turn civic engagement into something exciting.”
Alexia Kosloski, Director of Organizing @ OutVote
Conclusion

Outvote was able to grow its volunteer base and activate thousands of young voters nationwide. By pairing their technology with Breakthru’s mission-driven engagement model, they demonstrated that civic participation can be both impactful and enjoyable, setting the stage for future campaigns to scale even further.

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